With the explosion of video production and views online, many entrepreneurs are choosing to go into video production. Sounds fine, except the majority of these productions fail to accomplish what the entrepreneur wanted; sales. Just because a person has a camera does not make them equipped to be producers. That may sound harsh, but let’s look at the key problems that validate this statement.
1. Bad audio. It is a known fact in Hollywood that all sins will be forgiven except bad audio. The problem is typical since most use the mic on their camera instead of investing in a good sound system, if they insist upon doing it themselves.
2. Poor lighting. Lighting inside is difficult, even for the professional, so the point and shoot method employed by
the do-it-yourselfers is most likely not going to make a person look good if they do not have some idea of how to light themselves. Most come off looking very hard, harsh, and sometimes, like they just rolled out of bed and turned on the camera.
3. Too long. Online videos may be booming, but people do not want to sit there all day watching someone talk into a camera. The perfect length is 5 minutes or less. If it is longer, then odds are the person will click elsewhere.
4. No message. Ok, suppose you get all the above correct, but have no message? You will lose your audience. The notion that “winging” it is a good idea is generally not. Why? People tend to ramble the longer they are on camera. A good script never hurt anyone, or the very least an outline.
5. No editing or amateur looking. Being authentic or transparent does not mean that a video should go out filled with errors, bloopers, or looking like it was slapped together. People who think they are one take wonders need to know that takes skill and LOTS of experience.
6. No results. This could mean different things to different people, so let’s just start with views. If no one sees the video then it was a waste of time. If no one is viewing the video, it would also mean the video is not producing sales or other desired results.
Studies have shown that people who watch videos tend to buy, but that does not mean they will subject themselves to poor videos or take action if they are not asked to. To bring it to the bottom line, it is one thing to have an unprofessional video if it is for a personal vlog (video blog), but unacceptable when a business wants the person watching to spend money.Videos are a great tool for communication with customers and clients, so they should be done by professionals who know how to make businesses look good and get results.