Will boos and hisses accompany a Tiger Woods comeback to golf during the Masters 2010? Seeing that the odds are 3-1 favoring Tiger Woods, PGA Tour golf insiders predict a triumphant return.
Tigers Woods Comeback Begins with the Masters, 2010
Tiger Woods issued a press release(1) on March 16th that alerted would-be sponsors, fans, mistresses and lookie-lous alike to his return. Ground zero for Tiger Woods’ comeback to golf is the Masters Tournament at Augusta National Golf Club during the first full week of April.
For Tiger Woods, PGA Tour golf stops at Augusta have netted him – thus far – four green jacket honors, which put him only two behind Jack Nicklaus. The comeback at Augusta may be a bit symbolic as well: it is here that he became the youngest winner of the Masters and also shot the lowest score on record at a -18.
A Tiger Woods Comeback … to Golf Sponsors?
You may remember that Tiger Woods’ sponsors reacted when Julie Postle joined the mistress lineup. Gillette (“The best a man can get“) and Accenture (“Go on, be a Tiger“) didn’t find that the public image of Tiger was in keeping with the message they were trying to get across. Thus, they summarily dumped him.
It is interesting to note that the sponsor most vociferously faithful to the disgraced golfer was Nike. Reuters(2) quoted Nike Chairman Phil Knight, who believed that scandalous athlete behavior was pretty much par for the course. In fact, he predicts that Tiger’s “indiscretions” will be little more than a “minor blip.”
With such a faithful sponsor at his back, is it any surprise that TMZ(3) now reports on a likely Nike commercial shoot at the Isleworth Country Club Golf Course?
Masters 2010: Will it go to Champ?
The NZ Herald News(4) proclaims Woods to be the 3-1 favorite with odds-makers. Never mind that he declined a spot in the Arnold Palmer Invitational. Scuttlebutt from personal friend John Cook is money in the bank for bookies, who believe him when he weighs the champ’s game and proclaims it to be “vintage.” It is anyone’s guess if this refers to Tiger’s wins or the times he entered and lost.
For Tiger Woods comeback to golf, the world’s number one player could not have chosen a better venue and friendlier audience or media coverage. Attendance at the Masters 2010 is about as hard to obtain as a front row seat during a Twilight showing over spring break. The audience is likely to be behaved and not hiss or boo when Tiger hits the fairways.
Journalists know better than to ask any questions (or make comments) that might hit below the belt – if they want to do favorably in vettings beyond the Masters 2010 match. Thus, expect a squeaky-clean broadcast of Tiger Woods – ESPN carries the first two rounds while CBS carries the final two – and only the occasional hint at ‘unfortunate incidents’ in his life.
(1)Tiger Woods. “Tiger to return to pro golf at Masters” (accessed March 26, 2010)
(2)Reuters. “Nike chairman stands by Tiger Woods: report” (accessed March 26, 2010)
(3)TMZ. “Tiger Woods Shoots New Commercial for Nike” (accessed March 26, 2010)
(4)NZ Herald News. “Tiger sneaks to Augusta to fine-tune comeback” (accessed March 26, 2010)