Take a moment and reflect on what was 2008, the writers strike was in full press. Award shows were being cancelled or downsized, and television shows were ending seasons early. The writers, who are clearly the creative minds behind the bulk of the creativity in Hollywood, were affecting everything. Then the rumors started, certain movies were not going to be ready until 2010. Television shows could be completed on time. Dates were pushed and shoved back, even blockbuster sure thing releases were moved from 2008 to open 2009 weekends (remember Harry Potter and the Half Blood Prince?). All things considered 2009 was supposed to something of a dud in terms of movies at least.
Still, the writers strike ended and production resumed. The recession set in, and consumers dug in for the long haul. And what was supposed to be a humdrum year for movies, at least that was the likely expectations, became a record setting year. Who suspected $10 Billion at the box office was possible? While executives and producers silently hoped, audiences delivered.
A movie ticket remained the most cost effective way to spend a little time, and maybe even to escape the doom and gloom that accompanied news about the weakening economy. Heck, even with some popcorn and overpriced drink a movie can still take the edge off of a hellacious week at work. Getting together forty or fifty bucks to take the family out for some well deserved entertainment is much easier than scrounging together a few hundred for a weekend retreat. Perhaps those reasons and more are why the box office gross is higher than it ever has been, or maybe, just maybe the good folks in Hollywood made movies that everyone wanted to see.
Sure 2009 brought us eye-popping special effects that only the Hollywood Summer Blockbusters could. Movies like Transformers: Revenge of the Fallen, G.I. Joe: The Rise of Cobra, and Star Trek. The year also brought some rather impressive additions in the fall to some well known franchises namely Harry Potter and the Half Blood Prince and The Twilight Sage: New Moon. Now in the throngs of the Holiday Movie atmosphere Avatar, Up In The Air, Sherlock Holmes, and even Alvin and the Chipmunks 2 all seem primed to help propel the record breaking box office gross even higher.
If the movies of 2009 were considered mostly average, one has to wonder how the magic that is due to be worked in 2010 with the arrival of several high profile releases will play out. There seems to be no use betting against Hollywood, as they would likely make a movie out of that.