Mary-Kate and Ashley Olsen permanently stapled themselves to our hearts from the time they first appeared on our screens in Full House as adorable babies. They are now trying to do the same to our closet with their amazing new line called Olsenboye. The Olsens already have two lines out, Elizabeth & James and the Row, which are currently being sold at high end stores. Their tween apparel line which was sold at Wal-Mart but ended a few years ago. Olsenboye is different from the other lines that the Olsens currently have out in that it is affordable and can be worn by anyone regardless of their age.
Olsenboye is a junior line for teens and twins that will be sold exclusively at J. C. Penney. On an interview with ABC News, the lovely identical twin sisters explained that this affordable line ranges from $20 to $50 dollars. A video of the interview can be seen on ABC’s Youtube Page. The line, which has already pre-launched on November 6th, 2009, will be officially launched in February of 2010. Olsenboye is already being sold in 50 J. C. Penny Stores around the United States.
The name Olsenboye was chosen because it is the twins’ Norwegian ancestral name. A great choice as the line completely replicates their style. The line has clothing as well as accessories and it is easy to be completely dressed from head to toe in Olsenboye.
The Must-Have Products
Olsenboye Boxy Screen Tee – These large, comfortable shirts with peace signs comes in a variety of colors and are currently on sale for $9.99. They feature large scoop necklines and short sleeves. The original price is $26.00.
Olsenboye Distressed Flannel Shirt- These button down, striped flannel shirts are currently made in two different colors. It features the distressed logo appliqué on the back and a peace sign on the chest pocket. The original price is $50.00 but it is currently being sold for $14.99.
Olsenboye Knit Blazer- The blazers are an awesome addition to the line with their removable peace sign pins and removable hood. It comes in black and charcoal and has notched collars with lapels. With an original price set at $50.00, it is currently on sale for $17.99.
Olsenboye Button-Back Tunic- These loose fitting long tunics comes in a variety of colors and features peace signs on the front pocket. They also have scooped necklines, short sleeves with dropped seams and button backs. The original price is $30.00 but they are currently being sold for $14.99.
Olsenboye Screened Hoodie- These hoodies are perfect to relax in with their long sleeves, zip fronts and kangaroo pockets. They come in four different colors and feature a large peace sign on the back and removable peace sign pins. They are on sale for $14.99 with an original price of $44.00.
Olsenboye Stretch Denim Legging- These jeans -like leggings are perfect for the look of sophistication while providing comfort. They feature five pockets and come in dark wash and black. They are on sale for $21.99 with an original price set at $44.00.
Olsenboye ‘Sofia’ Ruffled Platform T-Strap- These open toe platform heels comes in all the basic colors and are made of faux suede. They have playful ruffles and adjustable buckled ankle strap. With an original price of $60.00, it is currently on sale for $29.99. It has been rated five stars by those who have already purchased it.
All these items and more can be found at JCPenny.com. Also make sure to check back in the Spring of 2010 when the line is officially released. You can also check out the Olsenboye Ad at http://olsenboye.com/