A look at where the smart phone industry is heading in 2010 shows us that it will be the year of advancement and universality in combining smart phones, personal electronic gadgets and home entertainment under one umbrella. Whether owning Apple or Google, the two more popular smart phone suppliers at the moment, these smart phone owners will be snatching up the new electronics that these entertainment giants are soon to be stocking the shelves with. 2010 will also be the year that smart phone suppliers and carriers will make the customer priority number one, as opposed to making gouging the customers priority number one.
With a good lock on a sizeable share of the personal telecommunications business, both Apple and Google have television sets in their sights, with Apple seemingly the first to get theirs to market in late 2010 or early 2011. Google has a set-top box at the moment, for changing your television into a multimedia display, but a television set is in their future, and should be announced in early- to mid-2010. Sony will be making a giant leap into the market in 2010, with a smart phone and an applications (apps) network, which will make a smart home even smarter, or turn your home into a smart home. 2010 will see Sony trying to get back to the top of the home entertainment industry.
With more players recently added, and even more soon to be added to the personal telecommunications markets, new cell phone carriers will be focusing their on making their products compliant with either the Android or the Windows platforms. The consumer will be the one to benefit the most from advancements in 2010, as the way we buy smart phones is changing, as well as the way we pick and choose our carriers. Following the lead of the Nexus One smart phone and network, where the consumer picks the smart phone they like, and then select the carrier and plan that best suits them, most carriers will be offering more personalized monthly plans.
The day of the generic smart phone carrier plan will soon come to an end, and 2010 seems like it could be the year to see the changes finally implemented. Gone are the days of buying a plan, and getting the phone for free or at a greatly reduced price as long as a three-year plan is signed. As people are finally seeing through the greediness of the current batch of smart phone carriers, they may be induced into changing carriers, and trying out one of the newer players. Hidden fees will disapear, as will the extra fees for extra bandwith; the consumer will be given carrier plans that have full disclosure up front.
With the release of the Google and Motorola combined endeavour in the Droid smart phone, and it’s quick successor, the Devour, as well as the Nexus One, the future of the smart phone is here, and 2010 will see refinement, an increase in the clarity of calls and the reduction of dropped calls and static interference. Not only will consumers be able to select the phone that they want and then pick their carrier and plan, but they will be able to return smart phones and get a major portion of what they spent on it back towards any upgrades on their chosen models of smart phones.
It seems that the most irritating thing about smart phones lately is the relatively short battery life, and the fact that the smart phones that they buy become obsolete within months of buying their fancy new gadgets. Batteries will be introduced that have significantly longer lasting stand-by and operating times, as well as allowing the consumer to exchange their smart phones for newer models by the same manufacturer within three to six months of the original purchase date, if the newer models outshine or replace the model they purchased.
2010 seems like it is going to be a banner year for smart phones, and for putting them in as many hands as possible. Smart phones will no longer be for the business class, nor for the relatively well-off, but be accessible to people from all walks of life. For example, the Nexus One is currently selling in the $500 to $600 range, when purchased without a carrier plan. When purchased with a three-year plan, that price drops to from about a hundred dollars to almost, if not free.
However, 2010 may also be the year that the consumer finally comes to their senses and stops buying each new smart phone as they come to market. Knowing full well that the prices will be dropping relatively soon, consumers may be waiting for the manufacturers to come down to their price range before buying the smart phones, without being tied down to three-year plans that are heavy on extra bandwidth and other hidden and extra fees.
2010 may finally be the year of the consumer. Shop smart, shop informed.