‘Hunger is a struggle for 1 of 6 Americans’. That’s a quote from Subway restaurant’s Pound for Pound Challenge. For every pound of weight that participants pledged to lose, Subway will donate one pound of food to feed the needy. Sadly, the majority of those who suffer from hunger, malnourishment and poverty, in any country, are that society’s weakest, most vulnerable members: the children and elderly.
While America struggles on one end of the spectrum with a rampant juvenile and adult obesity issue, it battles child poverty and hunger on the other end. And actually the both sets of children share one thing regarding food and nutrition: malnourishment. Obese children are malnourished in that they often have poor nutrition and eating habits, consuming junk food, fast food and processed foods at an alarming rate. Hungry, impoverished children suffer from lack of sufficient nutrition also.
Subway Pound for Pound Challenge is a win-win situation. Those who need to lose weight are motivated to eat better, exercise more and get healthier. For every pound they pledge to lose, Subway Pound for Pound Challenge donates an equal pound of food is donated to a homeless shelter, food bank or neighborhood meal program. With Subway’s Pound for Pound Challenge, dieters have a tangible goal to work toward; trading excess unhealthy pounds for good nutritional pounds. Visualizing a hungry child, malnourished senior citizen or friendless poverty-stricken adult receiving a hot nutritional satisfying meal, provides impetus to lose weight.
By participating in the Subway Pound for Pound challenge, we can make a difference in our own lives and those who live in constant need. The next time I’m tempted to order dessert, reach for that piece of cake or indulge in a soda, I’m going to keep in mind that little child or lonely elderly person that will receive help if I resist temptation. How many times have I bemoaned the fact that there seems to be so little I can do to eradicate hunger. The Subway Pound for Pound Challenge gives me a great tool for change that helps me as well as those receiving food.
Subway Pound for Pound Challenge has teamed with ABCs’ The Biggest Loser Couples’ to boost the campaign. To date 161,408 Americans have pledged to lose a whopping 4,759,532 pounds. For more information on the Subway Pound for Pound Challenge, and to register, donate and participate via your Facebook, visit PFP Challenge today. For more on health and wellness, visit me at www.healthhelp4u.blogspot.com.