With the increasing awareness of search engine optimization as a significant process in making websites highly visible, it is inevitable that site owners will opt to invest money to have their site optimized. SEO companies and experts work to achieve good search engine visibility of these websites for a price. For those who are thinking of doing it themselves, the good news is that free optimization tools online come in handy; some of which are:
You may have known very well that key phrases are important to make your site visible, and search engines use them to know the content of any article on your site. You know what to write about and you are now ready to list the key phrases to use in your content.
The question now is: how many keywords and key phrases can you think of? More importantly, how do you know they’re the most used phrases by surfers?
Word Tracker makes this seemingly gigantic task of researching for key phrases easy and fast. Simply type the word you wish to search for and you get the words and phrases related to them most used by surfers, including the traffic they generate a day.
Internet savvy surfers prefer phrases to single words when searching for information to get better results; thus, your content must target key phrases. Keywords, though, still serve their purpose well.
Keyword Density Checker
Your content is the most important part of your website. After all, it is what the visitors are after. Just as keywords make your site rank high in search engines, scattering them all over the content unreasonably does not only detract from the quality of the content, it can also get your site punished by the search engines as it does to keyword spammers.
Target the standard keyword and key phrase density of 1-3% and visitors will come to your site. You can measure it manually; or, you can use the keyword density checker.
By providing the URL of the page, this tool can give you the measurement right away.
Link Popularity Checking Tool
Search engines assign ranking to each website depending on the number of votes they get from other sites. To put it simply, every link from a certain site to your site is a vote.
Your page rank is determined by these votes and it is used by the search engine to evaluate your site’s relevance. Actually, a link to your site is a vote from other site recognizing the importance of your site. Your site becomes more visible with many incoming links, also called referrals, to your site.
Link popularity checking tool can show you how many are linking to your site. Do more favor to your business by checking the link popularity of your competitors’ sites, too.
Alexa Ranking Tool
As a business site owner, you are always inclined to knowing how many visitors go to your site. Websites are business oriented, and all spending and efforts to optimize a site are done with a view to attracting as many surfers as possible and winning them over to take your products and services.
Alexa ranking tool determines the percentage of all Internet users who visits a site. By choosing the data type “reach” on this tool you can determine how many users you get.
It also measures page views and incorporate it with the number of users, to determine the site’s traffic rank. If your traffic rank is 5 and your competitor’s is 8, then you’re winning; it means you are receiving more traffic and page views. The lower the traffic rank, the better.
To keep posted on your page rank, you can use this tool to know how you rank on a given day, week and on a period of three months.
Reach and traffic rank are only two of the several measurements that Alexa Ranking Tool can give. By the same token, a number of SEO tools not mentioned here can be found online. These tools do not guarantee measurements as accurate as reputable SEO companies can give. The obvious edge of their experts is their professional experience. Investing money to get their services pays off.
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