I have always had baby fine hair. As my age progresses; however, it seems to get even finer. As if that isn’t enough, it continues to get thinner as well.
Consequently, I am always on the look out for any hair product that will add volume, boost, or thickness to my hair. I have found a few good products here and there but most of them are out of my price range now that I don’t work full time.
Recently, while watching QVC, I came upon a commercial for a new kind of hair thickening cream from Living Proof. According to the claims, the product was developed by a group of scientists who approached the subject matter from an entirely new point of view.
They claim to have invented a new molecule that, when applied to thin, fine, or flat hair, adheres to the shair shaft and plumps it up. The end result is making it act and look like fuller, thicker hair. It sounded plausible in a weird sort of way but the real question left was “did it work?”
Knowing that QVC has a 30-day, no questions asked, return policy I decided it was safe to give the product a try. If it worked, I thought it might be worth the hefty $20 price tag.
When I received the product, I was surprised to discover there was no instruction booklet. In fact, the only directions provided were on the back of the product. They essentially read as follows. For short hair, work a dime size amount of Full Thickening Cream through freshly combed wet hair. For medium hair, apply a nickel size portion. For long hair, try a quarter size portion. Work the product into the hair just beneath the roots. Style with some form of heated appliance.
It sounded simple enough but I still had questions. Did I use it on freshly shampooed hair or would any wet head of hair do? Could I use conditioner after I washed my hair if I also intended to use Full Thickening Cream? Did one form of heated styling appliance work better than another?
Unfortunately, there were no answers to these questions so I had to decide for myself. After washing my hair the first time, I decided not to condition. Instead, I applied just the Full Thickening Cream. I let my hair partially dry and then set it with hot rollers.
At first, I conned myself into believing there was a visible difference. My husband, on the other hand, did not put on rose colored glasses. He told me that my hair looked unusually dull and lifeless. That was the last thing I wanted to hear.
Afraid that I might have done the wrong thing, I waited a couple of days and then tried the product again. This time I did condition my hair as usual and I used a blow drier on it after applying the Full Thickening Cream. There was still no change unless you wanted to count the rather dry, dull condition of my locks.
So it seems that the scientists’ so-called “bounce technology” didn’t really work. If any new molecule was sticking to my hair shaft, it sure as heck wasn’t doing any good.
Here is how I rated it overall:
Ease of application: 1 out of 5 stars. There needs to be a more detailed description of how you can and cannot use the product in order to get the desired results.
Packaging: 2 out of 5 stars. The product comes in an attractive enough bottle but it needs introduction information to accompany it.
Ease of purchase: 5 out of 5 stars. I got mine at QVC. Making a purchase there is a breeze and there is never a problem with their money-back guaranty.
Price: 1 out of 5 stars. You get 3.7 ounces for just under $20. Since you use so little, it would last a long time; making it a decent bargain. However, none of that makes up for the fact that the product doesn’t work so $20 is certainly too much to pay.
Effectiveness: 0 out of 5 stars. If anything it made my hair look worse, not better. That certainly isn’t what I wanted or needed.
Claim accuracy: 0 out of 5 stars. It doesn’t live up to any of its claims as far as I can tell.
Product purchase probability: 0 out of 5 stars. I’d like to keep the hair I have in good condition. I don’t see this product helping with that goal.
Retailer purchase probability: 5 out of 5 stars. I rarely find anything at QVC that doesn’t work. Chances are, even this one might if the customer knew exactly how or how not to use it. But since that isn’t crystal clear, I have to base my review on the results I received. I’ll always give QVC the benefit of the doubt.
Final rating: 1.4 stars. You need to go back to the drawing board Living Proof.
5 stars – outstanding
4 stars – good
3 stars – average
2 stars – below average
1 star – poor