Lately I have noticed that there are a lot of business books and courses designed to teach people persuasion techniques in business settings. These products invariably have a sleazy, get-rich-quick quality; at a minimum, though, we know that they enrich their authors. Why are business people so interested in the subject of persuasion?
Presumably, business people are interested in persuasion techniques because it such techniques could, potentially, make them money. Assuming, for the sake of argument, that the business books and courses do, in fact, teach people how to be persuasive – how do people expect to use persuasion to make money? Here are a few ideas.
How to Make Money With Persuasion Techniques in Business Settings
1. Climb the Corporate Ladder
To succeed in a large business, you need persuasion techniques that will persuade people to (a) give you a job, (b) promote you to new and wonderful positions, (c) give you raises, and (d) get others to support your ideas.
2. Raise Start-Up Funds
If you want to start your own business, though, one of your greatest challenges will be raising funds. You might need persuasion techniques to (a) persuade a banker to give you a loan, (b) persuade investors to make equity contributions, or (c) persuade a business partner to chip in.
3. Make Sales
Many of the persuasion techniques books and courses focus on sales tactics for business people. No matter what business you work for (and whether it is your own company or someone else’s), you are in the sales business. To make money, you need to persuade people to buy what you are selling (products, services, or whatever).
4. Manage Human Relations
If you own a business or are in a management role, you need to use persuasion techniques to (a) hire top talent, (b) get your employees to work the way you need them to, and (c) lead teams to accomplish business objectives.
5. Buy Low
Many business models focus on buying low and selling high. Regardless of the type of business you are in, you will have to buy supplies and products from vendors. The lower the price, the more money you make. It is important, therefore, that you use persuasion techniques to get vendors to sell to you at low, low prices.
Conclusions About Making Money With Persuasion Techniques in Business
Those are the basic ways to make money with persuasion techniques in business. As a business person (or aspiring business person), think through your day. There are numerous occasions that require you to use persuasion. Maybe you should buy some of those dubious courses and books. Or maybe not.