With Toyota’s current problems, you see “crisis management consultants” on every talk show offering Toyota free advice. Heck, they offer complex solutions, and I have an easy solution. If you have a crisis with your product, just change your slogan. Here are some current recalls and my examples of how changing the slogan can solve the problem.
West Missouri Beef, is recalling approximately 14,000 pounds of fresh boneless beef products that may be contaminated with E. coli O157:H7: My Slogan: Lose 30 pounds in one week
Kidde Fire Extinguisherscould lose pressure and fail to operate. In the event of a fire, this failure could put a consumer and property at risk.: My Slogan: We also sell fire insurance
Blue Bird School Buses is recalling some buses because the battery cables may cause a fire. My Slogan: It’s not just a ride, it’s an adventure
Mazda is recalling certain models equipped with electrically heated front seats as the seat heater may overheat: My Slogan: Mazda: We give you a warn feeling.
BMW is recalling certain models for failing to comply with the requirements of Federal Motor Vehicle Safety Standard Number 110: My Slogan: BMW – Make Your Own Rules
Cooper Tires is recalling certain Discovery tires because tread chunks may cooperate from the tire. My slogan: We create excitement
Dorel Juvenile Group is recalling certain infant child restraint systems. The child could be injured in a crash. My Slogan: We teach your child to fly.
Climate Control is recalling some footrests because the footrest’s fan can become blocked and overheat when used in the upright position, posing a fire hazard.” My Slogan: No more cold feet – guaranteed
Outdoor Lighting Fixtures is recalling some lights because Improper wiring in the light fixtures poses a shock hazard to consumers.” My Slogan: Free Perms
Randolph Packing Co. Inc., , is recalling a96,000 pounds of beef products that may be contaminated with E. coli O157:H7: My Slogan: Beef – the natural laxative.
Toyota is recalling some cars because of unintended acceleration. My Slogan: The first car that drives itself.
Toyota is recalllng some cars because of braking problems. My Slogan: There is no stopping us.
Wilson Trailer is recalling certain model s of livestock trailers which lead to a loss of suspension and may cause a crash. My slogan: We keep you in suspense
The EPA ordered The Scotts Miracle-Gro Company to stop selling four pesticide products that were improperly labeled. My Slogan:A surprise in every bag.
Daniel’s Western Meat Packers is recalling approximately 16,290 pounds of frozen turkey patty products because they were inadvertently mislabeled and may contain an undeclared allergen. My Slogan: Daniel’s – More than you paid for.
Hyundai is recalling certain Tucson Vehicles because passengers weighing over 240 pounds cause the air bag warning light to come on : My Slogan: Free weight check