High-end chocolatiers Lindt and Godiva offer customer loyalty programs. As a member of both, I decided to make a side by side comparison of their loyalty programs to see which one benefits customers more.
Free Chocolate Rewards: Customer Loyalty Programs For Lindt and Godiva-A brief description of each
Lindt’s customer loyalty program is called the Chocolate Connoisseur’s Club. Customers who sign up for this free program get a free gift after hitting dollar milestones with their purchases. The first milestone is $30 when you get a free chocolate bar. Customers are also entitled to special sales and coupons.
Godiva’s loyalty program is called the Chocolate Rewards Club. With this free program, customers get a free piece of chocolate every month and an extra gift when they spend $10 or more in the previous month. The free gift is always worth at least $2.95. Rewards Club members are also entitled to free standard shipping on one online order during their first year of membership.
Free Chocolate Rewards: Customer Loyalty Programs For Lindt and Godiva-The pros
Both customer loyalty programs are free, so you have nothing to lose by signing up for either one. And both programs offer special coupons and promotions to members only. Godiva rewards you after spending only $10 a month. A low amount for budget conscious customers. Lindt chocolate rewards improve as you spend more money and Lindt frequently hands out free samples to shoppers.
Free Chocolate Rewards: Customer Loyalty Programs For Lindt and Godiva-The cons
In this economy, many people cannot afford to spend $30 a month or so on chocolates. So it could take some time to reap the benefits of Lindt’s customer loyalty program. Although Godiva’s threshold for rewards is much lower, there is no extra incentive to spend more money. If you spend $10 or $100 one month on chocolate, you still get the same $2.95 reward next month.
Free Chocolate Rewards: Customer Loyalty Programs For Lindt and Godiva-The winner is….
Well, there is no clear cut winner. It comes down to how much chocolate you buy and how often. If you enjoy a small chocolate snack here and there or have a tight budget, The Godiva Chocolate Rewards Club will suit your needs. If you are a frequent buyer of chocolates for yourself or to give as gifts, Lindt’s Chocolate Connoisseur’s Club will reward you handsomely. Since both programs are free to join, it doesn’t hurt to sign up for both customer loyalty programs.