Business cards are important for any professional, but are essential for freelance writers. Not only can business cards help you earn writing leads, but they can also help promote your articles so that you earn more page views. There are some tips freelance writers should follow when designing business cards so that you have an eye catching card that will capture the essence of your profession.
The first step is to choose a design. There are several options that feature a generic writer design, but a design that focuses on your niche is more eye-catching. For example, if your niche is food-related topics, you could choose a business card design that features a fork and knife or a piece of pie. This is a design that will capture the attention of business owners. When you leave your card behind at a restaurant you plan to review, chances are the manager will be more intrigued to find out more about your writing.
Front of the Card Information
Business cards are small and that means you’re limited in what information you can provide. The key is to choose the information you would want all contacts to receive. This means you should pick your top 1-2 websites, your freelance writer email address and the name of your business (if you have one). For example, a business card might contain the following information:
Content for Foodies
Unbiased Reviews for Foodies
Back of the Card Information
Most business card companies give you the chance to add additional information on the back of the card. Unless you’re going to add the same information to each business card, it’s best to leave the back blank. This gives freelance writers the option to make each card personal. For example, you might want to leave a card at a restaurant that reads, “Thanks for a wonderful meal. Please check out my review.” For another card, you might want to add your phone number so that a writing lead can contact you.
Another tip you need to know is to start small. You may be tempted to order 2,000 business cards, but will you actually use them all? Start out with 250 cards and see how long it takes you to use them. If you go through your supply quickly, you can always place a larger order in the future.
Always Have Your Cards with You
Freelance writers are often asked for more information when people find out about their profession. Keeping business cards with you at all times allows you to quickly give information so that people can find your content and possibly become a reader. With business cards, there’s no more searching for a pen and paper and trying to remember the exact address of your site.