Ah, the presumptuous television advertising community! If you’re ever in a gambling pool with any of these guys, it’s probably a good idea to take the other side. The Colts had a superstar year and their quarterback, Petyon Manning, had a superstar year yet they came up just an on-sides kick or two short. I am just a little bit tickled by how many Peyton Manning commercials which have come to air in recent weeks; including this one (I don’t know what the commercial is for – it’s that memorable) where he’s throwing a football and the voice in his head is breaking down situations. Whoever this advertiser is though, they certainly jumped the gun in crowning their Super Bowl victor. How smart would they have looked if the ending was different? It’s not that Peyton Manning isn’t a great football player; it’s not that his awkward, muted delivery isn’t even a little bit charming. No, it’s that if Peyton Manning wasn’t these advertisers pick to go all the way through to win the Super Bowl, you would not have seen all these commercials coming to air right around the Super Bowl. Granted these commercials were probably shot weeks if not months out but still, if the Colts had not made it through to the Super Bowl; with all that lead time into the playoffs, with the Pro Bowl and such; you would have seen these ads get yanked and put on the shelf for next season.
Now watch though, how soon do you think it will be until we start seeing all these Drew Brees ads? I guess the first one is already baked into the cake; “Drew Brees; you’ve just won the Super Bowl; what are you going to do next?” – “I’m going to Disney World.” – Although I wonder if Disney already hedged their bet with Peyton Manning? Wouldn’t that be embarrassing? Maybe Drew Brees first ad will be with some European watch manufacturer or BMW or something serious like that. Peyton Manning already has the silly ads covered with his long term Sony partnership. Maybe Peyton Manning can pick up a Doritos spot in the off-season. Maybe a dog can collar the Colts quarterback!
I mean, who ever thought that the upstart Saints would topple the mighty Colts; it’s a little bit like David & Goliath. Although…come to think of it…Damn it! Drew Brees doesn’t even have an avenue there since incoming future superstar quarterback Tim Tebow has already aligned himself with the fundamentalist advertising movement.
Oh well, whatever the endgame on the advertising front, I’m sure Drew Brees, Tim Tebow, and Peyton Manning will all do just fine. Although you’ve really got to wonder where Drew Brees will fit in amongst all the noise of the advertising world? Maybe there’s a seat between Peyton Manning and Justin Timberlake?